In 2021, after three decades of success, we recognised that while our creative agency was profitable and respected, it had reached a natural plateau. Our leadership team wanted more than business as usual – our ambition was to shape our future deliberately. We set out to rediscover our ambition, sharpen our strategy, and build greater confidence in a renewed offer.
“We were steady, profitable and proud of our work, but we wanted to be more deliberate about where we were heading. We needed a stronger proposition and to be more strategic in how we grew, and we knew that if we got that right, the confidence of the whole business would follow.”
Steve Gill, Managing Partner
This realisation marked the start of our most significant transformation to date – a reinvention rooted in purpose, strategy, and collaboration. Working with transformation expert Ralph Ardill, we adopted a creative-transformation framework that became fundamental to our evolution. It enabled us to engage the wider Forepoint team in redefining who we are, what we stand for, and how we want to grow.
Involving the entire team from the outset was crucial. It sparked renewed pride, collaboration, and energy within the studio, and embedded purpose, accountability, and creativity into everyday operations. As a result, we’ve introduced new consulting services, value-driven client programmes, and a next-generation management team.
“The moment we started treating the agency as a creative project, everything changed. The energy in the studio lifted. People felt involved, responsible and proud again. It gave everyone permission to bring their best thinking to the table.”
Keith Noble, Creative Partner
The impact has been tangible. Over the past two years, turnover has increased by 47% and gross profit by 43% – supported by record staff engagement, stronger board-level client relationships, and a shift from projects to programmes of work, culminating in our biggest-ever client win.
More importantly, our culture has evolved: leadership is now shared, confidence has deepened, and we see ourselves as authors of our own future. Our transformation journey shows how purpose-driven creativity unlocks lasting growth and reinvigorates both people and performance.
We’re proud of what we’ve achieved together and delighted that the DBA has recognised our success by sharing our story in their recent article.