How do you captivate and motivate the community of a remote UK town in the part they can play in delivering projects of strategic national importance for decades to come?
Solution
‘Listen up’, a video that turns traditional place brand filmmaking on its head. It puts real people at its heart, capturing their genuine reactions to the Barrow Rising ‘rallying cry’ to those who do or will call Barrow home.
Shifting away from stereotypical landscape and drone footage, ‘Listen up’ captures up close, authentic and emotional responses to Barrow’s transformational journey, exuding pride and passion for the town. By cutting through ‘business as usual’, the film drives belief, applause and ‘goosebumps’ in equal measure.
What we did
- Concept development
- Script writing
- Storyboarding
- Video production