30 years and 30 nuggets of wisdom

Congratulations to our Creative Partner, Keith Noble for achieving 30 creative years at Forepoint.

That’s three decades of ingenious ideas, groundbreaking design and passion for creativity. Time flies when you’re having fun – and when you’re creating captivating work.

Coming from a career full to the brim of insights, challenges and achievements, Keith has shared 30 pieces of advice below. The tips Keith shares aren’t just for creatives – they’re nuggets of wisdom for anyone navigating a career, a passion, or simply life itself.

We’ve also looked through the archives and found some throwback photos from over the years! More below!

Keith’s 30 pieces of advice

“Not sure how this happened, but it did. I’m a 23-year-old trapped in a 58-year-old’s body, which to be fair is a bit cruel, I’d much rather it be the other way round. But I guess I must have learnt something over the 30 years at Forepoint, so if anyone’s interested, here’s what it’s taught me.”

‘When you read my random list of 30 pieces of advice for my 30 years at Forepoint, play the backing track of Baz Luhrmann’s ‘Everyone’s free to wear sunscreen’ in your head, it might help.”

In no particular order…

  • Blink and you’ll miss it.
  • Ideas are everything.
  • With new technology come great tools.
  • Treat people as you’d want to be treated.
  • Don’t burn your bridges.
  • Everyone is winging it.
  • Design matters.
  • The world needs creative thinking, now more than ever.
  • Understand people – it’s a people business.
  • Don’t be a d*ck.
  • Never give up.
  • Nobody knows everything.
  • Confidence is convincing.
  • 80% isn’t good enough, 100% is impossible.
  • Act like a sponge.
  • Trends come and go; great ideas are timeless.
  • The detail matters.
  • If you don’t care, why should anyone else?
  • Enjoy the ride.
  • Experience is everything.
  • Suck it up.
  • Don’t look for excuses, find answers.
  • Be human.
  • Being creative is 24/7, not 9-5.
  • Actual Intelligence matters more than AI.
  • Smile (even when times get tough).
  • It’s ‘we’ not ‘me’.
  • You know more than you think.
  • Go with your gut.
  • Never lose the passion.

Throwback moments

We couldn’t let this occasion slide without diving into the archives!

On behalf of the entire Forepoint family, thank you for 30 years of creativity, innovation, and inspiration!


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