Wipro’s deep heritage in technology innovation and implementation wasn’t well known in the fast-evolving AI space, despite decades of experience. We wanted customers to think of Wipro first when considering AI.
Solution
We do AI. A bold, plain-speaking campaign that cuts through the buzzwords and complex, overly technical language that dominates the category, to position Wipro’s AI offering with clarity and confidence.
What we did
- Campaign hook development
- Campaign development
- Campaign collateral
- Offline and online advertising
- Website development
“Best creative presentation I’ve ever seen.”
Global Head of Brand Marketing, Wipro
