LLWR site

Low Level Waste Repository

Waste not…

The Low-Level Waste Repository (LLWR) has a great story to tell, one of significant advances in the treatment and disposal of low-level radioactive waste. In 10 years, it has achieved a massive shift from 95% disposal of waste processed, to only 5% in 2018. A change in brand positioning needed to reflect this outstanding performance and its impact on customers and the environment. Our campaign, ‘Making a positive difference…’, set a new tone of voice for LLWR, supported by clear representation of the facts. It improved engagement and understanding, successfully repositioning the business in the minds of stakeholders.

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