Illustration of various Sellafield site buildings and operations

Sellafield Ltd

Transforming Sellafield

A step-change is signalled by the move away from a corporate blue to a strong, vivid palette, and the use of conceptual isometric illustration for cover and internal imagery. It reinterprets the site, and associated company, as a place that is forward-looking and open change, whilst avoiding an overly corporate style. The isometric illustration approach can then be developed into video and other media, as the transformation campaign rolls out over the coming months and years.

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