Opening the building envelope

Tata Steel folder

Challenge

Develop and produce a standalone publication to raise the profile and reputation of the Tata brand and its building envelope products. Effectively communicate their entire product range, their benefits and the wider range of services Tata steel provide.

Solution

Thorough consultation and user testing with major building architects and contractors, led to the development of a high-end specification guide known as The Works. The demand for a comprehensive bible-like publication was clear, to provide specifiers of building envelope systems with the ‘nut and bolt’ detail of thousands of products along with every technical and material rating specification they needed.

Tata Steel folder
Tata Steel folder
Tata Steel folder
Tata Steel folder
End-on shot of ring binder publication

Customer engagement and on-going consultation provided a focused and practical publication that heightened Tata Steel’s profile within the building envelope sector.

Publication spread of inside pages
Publication spread of inside pages
TATA steel poster

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