Develop and produce a standalone publication to raise the profile and reputation of the Tata brand and its building envelope products. Effectively communicate their entire product range, their benefits and the wider range of services Tata steel provide.
Thorough consultation and user testing with major building architects and contractors, led to the development of a high-end specification guide known as The Works. The demand for a comprehensive bible-like publication was clear, to provide specifiers of building envelope systems with the ‘nut and bolt’ detail of thousands of products along with every technical and material rating specification they needed.
Customer engagement and on-going consultation provided a focused and practical publication that heightened Tata Steel’s profile within the building envelope sector.