Playing the right cards

BAE Submarine Trump Cards

Challenge

How do you develop an innovative, corporate giveaway that people will not only want to keep, but is something that will be appreciated by a wide range of visitors – from VIPs to school children?

Solution

A series of ‘Top Trump’ inspired playing cards featured the entire range of submarines built by BAE Systems in Barrow since 1901. Each card highlighted the capabilities of the class of submarine. They were an instant hit with everyone and generated another great news story when historians and history buffs fought to get their hands on copies of the cards.

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