Moto Hospitality Ltd

Man polishing large Moto sign

Challenge

Create a market leading name and brand for the Granada Motorway Service Areas that had been acquired by Compass Group and revitalise the enterprise.

Solution

Create a distinctive and instantly recognisable brand identity that clearly conveys an offer to motorway users to pull in and relax, refresh and revitalise themselves before their onward journey. Successfully launch and roll out at each UK site. In addition to the brand, create a comprehensive internal and external communications programme to engage and communicate change.

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