Demonstrating maritime capability

Maritime Capability Spread Detail

Challenge

How do you drive greater awareness of the capabilities of BAE Systems Maritime following the restructure of its Maritime Services, Naval Ships and Submarines divisions?

Solution

‘Maritime Capability’ focused on the collective expertise of the business, reinforcing BAE Systems’ commitment to its customers and understanding their evolving needs. It illustrated BAE Systems Maritime’s competitive edge and its ability to compete internationally. It also highlighted the world-class technology and innovation being brought together, as well as the operational excellence resulting from the creation of a more streamlined business.

Share this project: