Liverpool Womens building

Challenge

Recognise the need for Liverpool Women’s to create differentiation in a competitive healthcare marketplace and develop a unique local identity to help communicate its breadth of services and expertise, engage employees and stakeholders and work alongside NHS brand guidelines.

Solution

Through a series of brand development workshops, involving the Department of Health, Liverpool Women’s employees and 300 external stakeholders, establish the organisation’s values, name and validate their visual identity approach. Develop a brand identity that unifies the hospital’s specialist departments, staff and patients under a single purposeful mark, creating true ownership throughout the organisation. Embed brand coherency into every aspect of the hospital’s communications, both internal and external, on and offline.