The voice of IT thought leadership

Icon of megaphone

Challenge

Raise awareness with both internal and external HP audiences of the Business Value Exchange (BVEx) digital platform, making it the first ‘port of call’ for information and independent opinion. Help to communicate what BVEx is, who’s behind it and the great content it provides.

Solution

Develop a phased and sustainable creative campaign to regularly connect and reconnect with HP audiences. ‘Click it, swipe it, tap it, tweet it, like it, share it’ provides the platform to generate greater awareness, user engagement and increased site traffic. Profile the thought leaders and content authors of BVEx, driving users to their insightful content through integrated communications in print, audio visual and digital interactive augmented reality. Demonstrate the creative possibilities for ongoing future BVEx communications.

HP pads in packaging
HP pad in packaging
Lots of HP Pencils in pencil pot

BVEx is the place to explore different perspectives on how digitisation is advancing and transforming today’s business.

It provides the voice of industry experts in collaboration with CIO magazine and IDG, driven by HP. It targets the ‘C-suite’ decision-makers, providing a platform for rich content focused on relevant topics, sectors and industries. It positions HP as the company with the knowledge, capability and experience to deliver the best IT solutions.

Three HP pad covers in a line
HP Pencils
HP BVEX posters on bus shelters
BVEX branded mockups of cleaning products
HP street poster
HP BVEX posters hanging from wires and bulldog clips

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