Being Astute communicators

Weapons room upon Astute Submarine

Challenge

How do you commemorate the exit of HMS Astute from Barrow-in-Furness, representing what was a major milestone for both the UK submarine industry and the people involved in its design and build?

Solution

We took the audience on a journey, showcasing the design, technology and state-of-the-art capability behind this first in class, hunter-killer submarine. We celebrated the collective pride felt by all those involved in the project. Our creative solution pushed the boundaries of BAE Systems’ brand guidelines, reflecting the complex challenge involved in bringing together the specialist skills required, following a 10-year gap in construction after the end of the Cold War.

"From the initial consultation to the preliminary page designs and artwork, and on to the completed proofs, its team demonstrated great innovation..."

BAE Systems