Byotrol has developed a hygiene technology solution to clean and disinfect that is a game changer in its market sector, challenging the leading cleaning brands. Develop a channel to communicate this innovation.
In launching a new brand, Actizone, it was important to tell the product story simply. The key messages demonstrate new standards in technology and performance. The product itself is unique in that it provides long-lasting hygiene standards even when dry, for up to 24 hours. Most market leaders effectively clean, but once dry they don’t offer the same level of protection. Our solution was to create a simple website to both educate consumers and identify trading partners by reinforcing the major benefits that Actizone offers.