Delivering the big ‘ASK’

BAE Systems folded leaflet - ASK in numbers

Challenge

Celebrate the opening of a £15.6m Academy for Skills & Knowledge (ASK), that will provide lifelong learning for its workforce, whilst also explaining how the investment in a state-of-the-art facility will deliver to the key audiences and stakeholder groups of BAE Systems Military Air and Information (MAI).

Solution

Capture the contemporary spirit that ASK training embodies by developing a simple and engaging suite of infographic facts and interactive animations. A greater return on investment is enabled through reuse of its application across print collateral, website, social media and interactive augmented reality.

With a quick turnaround and great feedback from the launch, it just goes to show a big idea can go a long way. How do you communicate simply and effectively? ‘Just ASK’.

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