10 years of Sellafield
Challenge
Create an integrated campaign that provides a visible communications marker that will celebrate the achievements made during the last ten years of business, and signalling the forthcoming new business strategy and the subsequent transformation of the company that it brings.
Solution
A join-the-dots motif, vibrant gradient colour overlaid onto archive photographs, and engaging infographics combine to provide a suite of collateral, including Sellafield TV videos, posters, website banners, and Instagram and other social media posts. Focus on facts and figures in the content emphasises the wide breadth of achievements made by the company in the previous decade.
