Web development process
We don’t begin with a predetermined technical solution, we start with you and your audience.
Website development
As experts in design and developing effective communications, we put your users at the heart of what we do.
We give them the seamless digital user experience (UX) they expect. Our unique, beautifully designed, responsive websites are intelligently developed and intuitive to use. More importantly, they’re fit-for-purpose and designed to deliver results.
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Insight
Analytics are only the start when it comes to building the insights needed to ensure we create a digital strategy guaranteed to drive the relevant traffic to your website and generate the conversion rates required.
- Understanding you
- Your company goals
- Communication challenges & objectives
- Your audience
- User needs
- Website goals
- Success criteria
- Strategy document
- Project plan
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Planning
The digital strategy that we develop is guaranteed to achieve your online objectives. Every aspect of your online presence is carefully considered and thoroughly planned.
- Functionality
- Deliverables
- Site structure
- Wireframes
- Responsiveness
- Functional specification
- Creative brief
- Content/migration plan
- Hosting
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Content
It is a given that engaging, well-presented content; images, copy, video, is key to attracting visitors to your website, and crucially to keeping them engaged and interacting with your brand.
- SEO friendly copy
- Optimised and powerful imagery
- Compelling video
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Design
Our understanding of brand and UX expertise create a unique online user experience, designed to enhance the user journey and deliver a positive impression of your brand.
- Mood boards
- Stylesheets
- Website design
- UAT scripts
- Invision app
- Technical specification
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Implement
We provide enterprise level websites and bespoke software solutions. All are fully optimised and accessible. Our content management systems provide a user-friendly interface for you to manage updates quickly and easily. We also provide hosting and web management services if you need additional technical support.
- Development environment
- Content Management System (CMS)
- Templates
- Custom CMS elements
- Content upload/migration
- User acceptance testing
- Hosting setup
- Cyber security
- Assurance testing
- Training
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Publish
We ensure that your website performs to its optimum levels: that it can be easy found by those searching for your goods or services, that it provides a seamless user experience on any device or in any browser, that analytics provide the data required to assess the performance of your site, and that it’s fully backed-up and secure.
- Optimisation
- Analytics
- Subscribers
- Conversions
- Ongoing support
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Evaluate
From the outset, we set metrics that go beyond merely monitoring the amount of traffic to your website, it’s also crucial to regularly analyse key performance data. We’re acutely conscious that the website we develop for you exists to achieve certain objectives for your business. By regularly analysing performance against target we can constantly innovate your site, making changes quickly and effectively to maximise its performance and the return you receive on your investment.
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