Brand and positioning
Curing headaches, winning hearts and bringing happiness.
B2B brand management isn’t easy, especially in this fast-moving and ever-changing world.
We know this as for almost 30 years we’ve been working alongside the people tasked with doing the job. We’ve witnessed and experienced their headaches. We’ve been there to support and guide them through the process, ultimately developing creative solutions that take them where they need to be.
Our years of collaborative thinking and working have helped deliver more inclusive, more human brands. Brands that have successfully brought everyone along on the journey. And brands that live, breathe and achieve everything they set out to do.
So, don’t suffer in silence – let our experience and what we’ve learned guide you.
Successful brand and positioning activity establishes identity, builds reputation and delivers for the business.
Keith Noble, Director
Everyone loves a story
On World Book Day we’re focusing on narrative and storytelling in helping audiences make the emotional and personal connections with brands.
The anatomy of B2B branding success
Everyone will have an opinion of your brand, whether you like it or not. It’s how they feel about you. And as frustrating as that might be, you can’t always control what they think.
B2B brand headaches – The causes and the cures
Experience tells us that a branding headache can affect you in whatever sector you work in. Over the past months the pandemic’s thrown up a whole host of challenges for brands – from needing to find new ways for your brand to interact and communicate with its audiences, to finding new and different ways to deliver a brand experience.
Winning hearts and minds
There are many things to think about when you embark on a branding project. From understanding the need for change to making sure you have the right team around you – both within your organisation, and in terms of the external partners who’re supporting you.
Repositioning vs rebranding – the eyes have it
The need to reposition an existing brand is something that demands careful consideration and reflection. Our advice, when it comes to any type of brand repositioning project, is to be very careful that you don’t end up throwing the proverbial baby out with the bath water.
Fear vs Fabulous – tackling change head on
Brand can be an emotive topic, not just for B2B businesses, but businesses of all shapes and sizes. Why? Because evolving your brand for any reason brings with it an inherent element of risk.
Forecast: A conversation with Alessio Marinelli
In this episode, Alessio Marinelli, CEO and co-founder of InFund Technologies LTD, discusses what it took to successfully launch a new financial services brand in a crowded and competitive marketplace.
Project case studies
Need some help and support with your B2B brand and positioning activity?
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