Addressing complex nuclear challenges…

Since we originally developed the International Nuclear Services (INS) brand, communications materials and corporate website back in 2012 their business has evolved considerably and this needed to be reflected in all aspects of their communications.

Forepoint supported INS in the development of a new marketing strategy, the results of which helped create their new ‘British heritage’ campaign message. Part of this strategy involved us developing a fresh new visual design approach for all INS communications materials.

One of the key elements of their communications was a new website. Working closely with the INS communications team, from the initial strategy, through design concepts and build, we were able to tailor the design, layouts and functionality to create a dynamic, bespoke solution which aligned to their full business strategy.

We not only produced a website that delivered against the outline requirements, along with the defined website objectives, we produced a website solution that surpassed these objectives and also the expectations of all stakeholders involved.

Jane Foreman, Internal Communications and Web Manager at INS said…

“Working on our new website was a real collaborative effort, with Forepoint helpfully guiding us through the construction of the site. They encouraged us to think about the messages we wanted the site to promote and by working closely with the Forepoint team throughout the construction we achieved a fantastic result, which has been endorsed by positive feedback from elsewhere in the nuclear industry. The website has already demonstrably led to new business opportunities, and feedback on the look and feel of the site has been very positive.”

“The benefit of working with Forepoint is that they invest the time and effort at the start of the process to understand your strategy, goals and objectives as well as the audience you’re trying to reach. That investment of time, coupled with Forepoint’s obvious creative flair, has paid off and we’re delighted with the dynamic and engaging final product.”


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If you want to provide your users with a rich and engaging digital experience, then get in touch. We can help you be a great digital communicator…

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