Creative passion

“There is no doubt that creativity is the most important resource of all. Without creativity, there would be no progress and we would be forever repeating the same patterns.”

Edward de Bono.

By heck Edward, as well as being a very clever physician, psychologist, author, inventor, philosopher, and consultant, you didn’t half say some very wise things. And why’s your quote music to our ears? Because creativity’s our passion. It’s our ‘raw material’. It’s our ‘secret sauce’.

Some see it as an afterthought, as superficial decoration, but we see it as an essential ingredient to… well, everything.

Creativity’s how you solve problems, find solutions, and it’s how you make progress. It’s how you touch people emotionally, connect on a human level, and make communications more effective.

Creativity creates difference.

So why wouldn’t you?

So why wouldn’t you love it, or encourage it, or want it, or use it? Why wouldn’t you sprinkle it on everything at every opportunity?

Is it because it’s a bit of an unknown quantity? Maybe even a little bit intimidating because you can’t just stick a label on it and box it off?

Perhaps it’s because it’s often portrayed as a ‘dark art’, that only those ‘in the know’ can understand it. Or is it because it’s made to feel like it’s an exclusive thing rather than an inclusive thing – only ‘special’ people are creative. That’s complete codswallop, for want of a more delicate phrase.

Everyone is and should be creative (with perhaps the exception of accountants – being a creative accountant doesn’t often end well).

But look what happened during lockdown. Look how many people turned to trying something creative for the first time, or reignited a lost creative passion. It was great to witness. But why did it take a pandemic-induced lockdown for that to happen? Is it because it’s been educated out of us and planted low on the priority list?

Walk into any primary school classroom of five or six-year-olds and you’ll see creative imagination oozing out of the pores of pretty much every child. They don’t have the limitations of logic, conditioning, or convention holding them back. Their world is anything they want it to be. It’s truly mind-blowing.

So, why does it feel creativity is in such short supply, or slowly disappearing? What’s happening to it? Where’s it going?

Is it due to the prioritisation of the STEM subjects in most educational establishments? Possibly.

Does that mean that imaginative and creative kids are being conditioned to formulas, systems, methods, and structure instead of creative thinking? Maybe.

Do we need a little more of the right-brain training instead of simply focusing on left-brain? Definitely.

How do we rebalance?

We need to make the world fall in love with creativity again, and give it the importance and value it deserves.

We need to add the ‘A’ for arts into the STEM system and drive full STEAM ahead in education so that we have creatively talented future generations [see our previous blog]. 

We need to build stronger, more productive and practical links between creative courses in higher education and industry [see our previous blog].

We need to ensure every business has a CCO (Chief Creative Officer) in every boardroom, prioritising creativity in the same way as R&D, hardware, software, processes, or finance.

We need to make sure everyone we work with sees the benefit and value of creative thinking and creative work.

We need to democratise creativity by making it inclusive, not exclusive.

We all need to be creative champions.

Can you imagine the impact that would have in the world?

Creativity sprinkled over every aspect of every organisation, and in all of society could have a profound impact – making improvements, changes, and progress by thinking creatively and differently. Imagine the solutions that could be tackled – everything from climate change to changing attitudes.

Creativity is the ‘X-factor’, the thing that creates real difference and stand out from the competition.

Creativity creates innovation.

Creativity will save the world.

And we’re not too embarrassed to admit that we absolutely love it.

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