Developing APPropriate solutions

Covid-19 has forced many of us in business to become even more agile and responsive than we were in the ‘old normal’. That’s certainly been the case for our clients at Moto Hospitality Ltd, for whom it’s fair to say, the recent challenges of the last 6 months were very much unforeseen at the start of 2020.

Throughout lockdown, Moto’s 59 UK sites continued providing fuel, food and comfort breaks to the essential key workers who relied on the motorway network.

Initially, we worked with the team to support their health and safety communications – i.e. the measures put in place to protect both staff and customers. Then, as lockdown began to ease, the focus shifted to efforts to regain customer confidence.

Over the past few weeks and months, we’ve been working at breakneck speed to provide the necessary support to the team at Moto as they prepare, respond to and plan for the anticipated challenges facing the business. This has included adding additional functionality to the Moto app, first developed by Forepoint in 2016.

This is yet another example of how the Forepoint team’s pulled out all the stops to support a client like Moto in their hour of need.

What is it they say? It’s at times like these that you find out who your friends really are.

That certainly sums up our relationship with Moto – it’s always a great team effort that delivers the timely results and solutions needed.

Graham Bowes, Director, Forepoint

The integration of a new third-party ‘Click & Collect’ ordering system, trialled at a number of pilot sites, has already helped to cut down on queues and has offered customers alternatives ways to place their orders. We’ve also created branding, associated landing pages and website headers to support and promote this new service.

But that’s not the end of the story…

On 4 July, the Government announced that all restaurants, pubs and takeaway services offering in-house dining facilities would require customers to participate in the national ‘Test and Trace’ service.

With Moto reopening its dining facilities to the general public on 4 July, it meant finding a very quick and efficient way to securely capture the names and telephone numbers of customers or group leaders spending longer than 15 minutes in their seating areas.

With only 3 days’ notice, we provided a solution using a range of unique QR codes and smart URLs for Moto’s 59 sites. Customers scan the codes on table stickers or banner stands and are directed to a screen that prefills their time and site location details. All they then need to do is input their name and contact telephone number. Data is held for a period of 21 days, enabling NHS Test and Trace service to get in touch with anyone who may have come into close contact with a person reporting a positive Covid-19 test.

If you’re looking for an agency that can be relied upon to deliver time-critical solutions, then call us now for a chat.

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