Covid-19 – keeping the wheels turning

Whilst Forepoint isn’t on the front-line in the fight against Covid-19, that hasn’t stopped us from providing our own essential brand of support to those that have needed it. Pre-lockdown and beyond, we’ve been working with clients, helping them and their businesses to navigate this unusual and uncertain period.

We’ve been called upon to work with clients on a wide range of largely unforeseen and unplanned-for projects. Most of the communications support we’ve provided has focused on Covid-19 awareness, impact, guidance and announcements, particularly around internal communications, though not exclusively.

For Moto Hospitality, the UK’s leader in motorway service areas, we’ve been working on campaigns aimed at the amazing array of key workers who rely on their facilities – from health and social service workers, to emergency services and truckers. Initially, the focus of campaigns has been on general communications around site restrictions put in place to protect staff and users, this has since shifted to communications supporting the gradual reintroduction of services.

We’ve also been proactively working with the team at Moto, looking into the post Covid-19 future – developing some exciting new campaigns and services for site communications, app integration and website messaging.

Common challenges

Working with a wide range of clients, we’ve found that the challenges for some have been very different from others. Though there have been some common threads.

The need to:

That’s only part of the story

On a daily basis, we’re only too aware of the additional role we play as consultants – that of trusted advisor and confidante. Never has this aspect of our role been so important

In addition to the practical support provided, we’ve also been called upon to:

If you need our support during the Covid-19 crisis or beyond, please get in touch with us.

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