Promotion on the world stage

If you’ve never heard of it, let us tell you now that the National Retail Federation’s annual ‘Retail Big Show’ is huge. As the centrepiece of NRF’s Retail Week, the event attracts over 38,000 attendees, 800 exhibitors and 400 speakers.

It’s said that: “NRF convenes the largest community of movers, shakers and industry makers who come together to see beyond what is and to reveal what could be. It’s where visionary talent meets visionary tech and where the latest and greatest becomes the here and now!”

Now that NRF2020 has finally landed in New York City, we can reveal what’s gone in to creating the latest, impressive stand for Scandit. It’s the culmination of weeks of hard work and the result of a great collaboration between Scandit’s marketing, product marketing, communications and event marketing teams, ourselves here at Forepoint and a host of specialist suppliers.

The stand is a perfect example of what can be achieved when the skills of knowledgeable teams combine. The 6x6m stand is designed primarily to facilitate highly interactive demonstrations of Scandit’s revolutionary technology, as well as to create stand-out amongst the hundreds of exhibitors. It’s perfect for a company who’ve recently been awarded European Retail Automation Technology Innovation Award by Frost & Sullivan, were named winners with customer Metro AG in the “Best Customer Experience” category at the Retail Technology Awards Europe 2019, and who (at NRF 2019) were named as one of the top five eye-catching technology innovations by Grocery Dive.

Under Scandit’s careful guidance, our creative team have been responsible for the visual design and development of the stand, for designing 3D aisles that include wine, grocery, electronics and DIY products and packaging, plus fashion merchandise displays. They’ve also been responsible for supporting the creation of AV and motion graphics designed to showcase the company’s innovative technology. Printed and digital event collateral has also been developed to support Scandit’s marketing and sales effort at the event.

Commenting on this latest piece of work for Scandit, Design & Client Services Director Keith Noble said: “It’s simply one huge collaborative effort, on all fronts. There are so many people and so many skillsets involved in getting a project like this over the line. As well as the substantial client team, the Forepoint team included Senior Designers, Junior Designers, Artworkers, QA specialists, 3D Product Artist/Motion Graphics specialists and Project Managers working on the project. As with so many projects, this is only part of the story. Substantial projects like this see us engage with a whole host of long-term specialist partners, like copywriter Louise Haskins from Stratia, photographer Luke Richards, the film crew Naomi Bradford and Shoot Media, along with the exhibition team at Ivory Worldwide.

“Over the course of the past few years we’ve developed such a great working relationship with Scandit. It’s their teams’ in-depth knowledge of their customers, markets, opportunities and the audiences they’re targeting that really informs our creative input. It’s relationships like this that really pay off in terms of ensuring everyone’s objectives are met and we’re as confident as they are that the next few days, weeks, months and years will prove this.”

Thanks to team Scandit
Natasha Sandoval, Sally-Anne Burwell, Irene Inglessis, Mona Diederich, John Forslund, Peter Kortvelyessy and Giada Bondavalli.

Forepoint skills employed in this project
‘Mock’ Product packaging design, stand visual layout and artwork, 3D rendering (Cinema 4D), AV/motion graphics (After Effects), Artworking, Quality Assurance, Project Management, Client Services.

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