Don’t worry, we’ll explain all.
The current cookie law came into force in 2011, through amendments to the Privacy and Electronic Communications (EC Directive) Regulations.
The law only allows a website to set a cookie on a user’s computer if they are:
- Strictly necessary – The cookie is used for technical purposes to allow the communication to take place, or to provide a service the user has requested. These can include session cookies, responsible for storing shopping basket info, login authentication, security and user preferences. These cookies do not require explicit consent;
- Explicit consent has been gained from the user – For this to happen, businesses must provide clear information on their website about the purpose of the cookie. ‘Not strictly necessary cookies’ are used for storing information on a user’s computer and include analytics cookies, social media tracking, and advertising cookies.
What does and doesn’t constitute consent?
The following practices will not provide valid consent:
- Default to consent– A pre-set or default option to allow cookies will not provide consent.
Importantly, it’s vital that any consent is informed. This means that every business is responsible for providing clear information about what cookies are used and why.
In addition, in relation to the use third-party cookies, you have a responsibility to clearly and specifically name the third party and explain what they intend to do with any information they collect.
What do you need to do to comply?
Our recommendation is for a clear cookie notification to be added to your website. The notification must make it clear to users that they have the option to decide what cookies are stored on their computer and give them the ability to turn them either on or off.
We’ve added the new functionality to our own website if you would like to see it in action: www.forepoint.co.uk
Good news for Forepoint clients
If we currently manage your website, then the process of complying with the new ICO guidance couldn’t be easier. Simply instruct us to update the cookie notifications on your website and we’ll ensure that the new functionality is added.
How will the changes affect my website?
Will I still be able to get analytics?
As long as a visitor to your website gives consent to allow analytics tracking codes, you’ll still be able to track their website use. Unfortunately, if they don’t allow tracking cookies you won’t be able to continue tracking their use of your website. This will obviously be reflected in your analytics reporting, as a consequence you may see a dip in the number of visitors.
Want more information about cookie regulations?