Director, Graham Bowes explains how developing a new brand involves both complex internal and external communication challenges: “In order to get it right, you need to create a brand that has a personality, something that people can relate to and that lives and breathes at every touchpoint of the business. Achieving this involves getting people on board at an early stage, engaging them in the process and taking them along on the journey.”
“It’s so crucial to get buy-in from the start, people need to understand the benefits that a new brand will deliver, both internally to the employees, and externally to the customers.”
This is just one example of ‘Making Complex Simple’. After +25 years spent working with some of the most complex organisations, with complex communication requirements, it’s something we’ve become expert at.