We’ve hit the global stage once again, this time in the Big Apple itself, New York. The great work we’ve produced, in collaboration with new client Scandit, is currently appearing at this week’s NRF 2018 – Retail’s Big Show. NRF 2018 is: “the world’s most important retail conference bringing together the largest gathering of industry executives from across the globe. Attendees learn the latest retail trends and get an unparalleled view into how retail brands of all sizes are transforming themselves for the digital age.”
The work we’ve produced includes an impressive interactive event stand, campaign positioning and both print and digital collateral. It’s all been designed to showcase Scandit’s innovative barcode scanning technology that’s helping to revolutionise the logistics and transportation industries, and in particular the retail sector where it is challenging and disrupting the ‘norm’.
Scandit’s technology helps business users and consumers to augment the physical world with relevant digital information in real time through barcodes, images and other visual identifiers captured with smart devices such as smartphones, wearables, drones, and robots. With next-generation mobile data capture platform built on proprietary computer vision, machine learning and augmented reality, their technology enables businesses to unlock previously unavailable levels of insights into enterprise processes and workflows, resulting in more efficient decisions, more effective employees, lower cost and more satisfied customers and clients. Take a look at some of their awesome videos scandit.com, it’s really clever stuff.
“We began working with the Scandit team (in Switzerland and the USA) during late 2017, helping them to take a fresh look at their communications,” explains one of our directors, Keith Noble.
“The very best thing about our job is when we get to work with like-minded clients, and Scandit are exactly that. They’re creative, innovative and passionate, just like us. They’re also driven to deliver the best customer experience possible.
“Developing creative communications with the Scandit team was an absolute pleasure. The NRF 2018 event is evidence of how great collaboration produces great results – collective expertise combining to produce some fantastic work.”
Years of experience have helped us to develop a great process that delivers great results. It’s a process that begins with listening to our clients, learning about them and the challenges they face. We talk (a lot), we share, we simplify and then, in the case of Scandit, we focus on how best to take their offer to the marketplace, with a holistic look at their long, medium and short-term communication needs.
Scandit’s NRF2018 booth has quite a presence. With 3.5m high visual panels, great demo videos and some fantastic interactive 3D rendered shelving, the stand enables Scandit to offer real-time demonstrations of their technology. Potential customers can see the benefits to be gained from real-time stock check, price verification and item location, amongst many other great features. The supporting campaign and product collateral then engages potential customers in conversation about how Scandit can improve their business.
Lucky enough to be at #NRF2018?
Make sure you reach out to Scandit at booth #561, go take a ‘shelfie’ and see what it’s all about. If you can’t make it, we hope you’ll feel inspired by some of the assets and photos from the event in our blog.
We’re looking forward to hearing about all things NRF 2018 from the Scandit team once they’ve had an opportunity to recover and deal with all the enquiries they’ve received from the event! Watch this space for more news.
This project comprised the following disciplines: Campaign development; Brand management; Events and exhibition, Printed collateral; Social media; Infographics, 3D product development; Web development.