How do you connect internally with everyone, and we mean everyone, when you’re planning an important new safety campaign? How do you ensure the campaign delivers the results needed, particularly when the audience is those working on something as complex as the build of a new, state-of-the-art nuclear submarine?
According to our director, Keith Noble, it’s not rocket science. “You start by taking the time to talk to the people the campaign’s aimed at. You listen to what they have to say and understand (fully) the challenges that exist – how best to engage with them, the language to use and the various touchpoints available.
“Once the groundwork’s done, you work to deliver a highly effective and successful campaign. That’s how you help BAE Systems cut the accident and incident rate at their Barrow site by half.”
Find out how ‘Making Complex Simple’ works in practice: