Introducing… Simon Birch, our Senior Designer

How did you get into graphic design?

Failing my chemistry exam thus ending my hopes of becoming a zoologist. At the time arts subjects clashed with the sciences so my art teacher (thank you Mr Wicks) persuaded me to continue studying art at night school. Following on from my O level exams I was unsure what I wanted to do (I still had a faint hope of following my dream or at least something similar) so I did my A levels as a stop gap studying art history as a back up plan with the possible notion of progressing into fine art. However, my educational path took another turn, when I went for an interview at art college there was a new course they was trialling – something called graphic design – that the senior lecturer thought would best suit my style. And as they say, the rest is history.

What qualities do you think a good graphic designer needs to have?

Being a sponge – no, not that sort of sponge – observe and take notice of the world around you, not everything exists at the click of a mouse. Being a good listener is also a great asset and of course a love for what you’re doing.

What do you most enjoy about working at Forepoint?

Having the versatility to work across a mix of disciplines and clients. At Forepoint I’ve always had the opportunity to work in different media, having started out in a world of Cow Gum and manually setting type I’ve had the privilege of my career running parallel with the advance in technology, both hardware and software. Coming from a purely print background, I now work on a diverse range of projects including web design and enterprise apps. My colleagues aren’t that bad either!

What do you do when you’re not working?

Away from work I enjoy combining my interest in photography with travel, although I don’t let the photography get in the way of the fact that I am actually on holiday (my wife may disagree!). So no getting up for the golden hour, I just try and portray the places I visit as they present themselves at the time. If you want to see some of my ‘snaps’ go to


Tell us a fascinating fact about yourself?

My personal best barbel weighs 10lbs 7ounces. I caught it last summer on the beautiful River Wye in Herefordshire.


What’s your favourite TV show?

For longevity, it has to be the Tour de France, I’ve watched it almost every year since 1986 when it was first shown on Channel4 with brilliant commentary from Phil Liggett and Paul Sherwen. I’ve also followed it live – twice in Paris including Lance Armstrong’s now infamous seventh consecutive victory in 2005, in London (the prologue in the 2007 edition) and also my home county of Yorkshire for stage 2 between York and Sheffield in the 2014 edition.


The legend that is German rider Jens Voigt leading the way across Grinton Moor in his seventeenth and final Tour

If you were a brand what would your tagline be?

Proper preparation prevents poor performance.

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