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How do you rebrand one of the most complex public sector industries in the UK?

Nuclear Decommissioning Authority

Sector:: Nuclear

The Nuclear Decommissioning Authority has strategic responsibility for the operation and decommissioning of the UK’s nuclear estate.

Client Need:

Create a unified set of new brand identities to support its future strategy for the 19 sites that are its responsibility and to cost-effectively implement and manage the roll-out.

Benefits:

Created a brand structure with clear governance across its constituent parts.
Implemented new identities across the entire estate of 19 sites.
Orchestrated an effective consultation process recognised as critical to the local site identities.
Used in-depth industry knowledge to bring clarity and structure to a challenging and complex new operating model.
Brand implementation and roll-out supported with a bespoke communication programme for each site.

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