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Moto Hospitality Ltd

Sector:: Leisure and Travel

Moto Hospitality Ltd operates 45 motorway service areas across the UK, providing a place where travellers can rest and recharge.

Client Need:

Create a transformational brand to replace Granada Road Services that would enable innovation within the sector and build on a market leading position.

Benefits:

Successful staff engagement change programme.
45 sites rebranded overnight.
Brand asset that was sold for over £500m in 2006.
Set the precedent for branding of roadside motorway signage.
Established and continued to be the market leader at 39%.
Launched the perception changing M&S stores now at 26 sites.

If you require any further information about any of these projects then please don't hesitate to get in touch.