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How do you raise the profile of a technically advanced engineering programme?

BAE Systems

Sector:: Defence

BAE Systems Submarine Solutions, a wholly owned subsidiary of BAE Systems, based in Barrow-in-Furness, Cumbria, England, and is responsible for the development and production of submarines. The company is currently constructing the Astute class of submarines, a new generation nuclear fast-attack submarine for the Royal Navy.

Client Need:

Develop a suite of communication collateral that would promote a technologically advanced engineering programme to all stakeholder groups using a mix of traditional and digital media.

Benefits:

Engaged and informed customers and staff.
Award winning collateral and website – Award of excellence, CIPR Awards.
Enhanced online user experience through innovative technologies – HTML5 and CSS3.
Two-fold increase in website traffic when compared to other group micro-sites – 20k visitors and 100k page views in the first month.
Successful social media programme – 70% open rate and 80% click throughs.

If you require any further information about any of these projects then please don't hesitate to get in touch.